Celebrating African Art and Talent

At Africarts, we are a forward-thinking and creative agency committed to bridging cultures by showcasing South African artistry and connecting the continent’s rich heritage with the global community. From visual arts and design to multimedia expression and cultural innovation, our mission is to empower African artists and brands to gain meaningful visibility beyond their current markets. Founded by a South African woman, Africarts is deeply rooted in the belief that Africa should shape and share its own perspective with the world—a belief that drives everything we do. Our platform exists to amplify authentic African voices and create spaces for cultural expression that resonates globally.

We are storytellers, connectors, and advocates for African excellence. Our mission is to link African enterprises with global opportunities, forging meaningful pathways for visibility, growth, and lasting impact. We proudly elevate African brands across diverse industries—art, craft, wine, interior design, and photography—bringing the continent’s creativity, innovation, and cultural richness to a global stage. We don’t just tell stories—we spark conversations. Backed by deep industry insight and trusted relationships with leading editors and journalists, we deliver standout PR strategies that get our clients noticed. From crafting bold public relations campaigns to elevating artists, photographers, actors, influencers, and African brands, we drive visibility where it counts. Our services span compelling campaign messaging, media agent management, dynamic social media execution across all platforms, and bespoke website design and management.

Phumzile Tony Montalvo : CEO & Founder

Tony Phumzile Montalvo is a skilled photo editor from Soweto, South Africa, whose creative roots were shaped by a life between urban Soweto and rural KwaZulu-Natal. She launched her career in 2000 as a picture researcher for The Independent Newspaper, one of South Africa’s leading publications. With a keen eye for visual storytelling, Tony spent over a decade in the editorial world before embracing new opportunities at Caxton Publishers, where she honed her craft in magazine production and editorial design.Her experience within a dynamic media house—producing content across niches from lifestyle and entertainment to agriculture and religion—helped shape her into a versatile and culturally attuned professional. Collaborating with some of South Africa’s top editors, she cultivated a deep appreciation for the arts, particularly sculpture, drawing, and handcrafted work.

Today, Tony merges her expertise in photo editing, photography, and public relations to produce visually impactful content that tells powerful stories and connects meaningfully with audiences.

The woman behind the operation:

Our Artists

Discover the Artists Featured in Our Upcoming UAE Exhibition!

Get in Touch

We connect African talent with the world through art. Reach out to collaborate, explore and learn more.